Competitive pressure and ever higher expectations of customers require shortened product development and innovation cycles to be able to quickly adjust the product range to the range more quickly as well as any pertaining marketing material. For the perfect ‘Customer Journey’, a high number of output channels including print, must be supported and filled – a real mammoth task. More target group specific sales- and marketing- material means smaller publications but with an increased update frequency.
Entering new markets will only be successful if the entire communication can be adapted quickly and easily to culture and languages. A global launch also must cover all media including print – a huge challenge for marketing and product management with limited budgets and resources.
Quite often several departments, locations, external agencies, or national companies are involved in the creation of sales and marketing materials, leading to great coordination efforts and high error potential.